Hey all, George here.
We all want the win.
That moment when a sermon clip hits 100K views in an hour.
That reel that gets shared by some random Christian influencer.
That one post that finally breaks through the algorithm.
And if you’re like most churches, you’ve probably said something like:
“If we could just go viral…”
But here’s the thing:
Virality in 2026 doesn’t mean what it did in 2018.
Not even close.
Thanks to the way Instagram Reels and TikTok are designed, going viral is easier than ever—and that’s kind of the problem.
I’ve seen churches hit a million views on a post…
…and gain zero traction afterward.
Not one new follower.
No visit to their profile.
No DM.
Nothing.
People scrolled. They watched. They laughed.
And they forgot.
That’s the curse of going viral in this moment:
You can get seen without getting known.
Let Me Be Real…
We had a Reel go viral in 2025 during our Easter campaign.
600,000+ views.
20,000+ shares.
We planned for it to hit. It did.
But did our follower count explode?
Did it fundamentally change our platform?
Nope.
And as someone watches/researches church media and socials content religiously I’ve seen it happen again and again on church accounts:
A Reel hits a million.
Next one gets 2,000 views just like before.
Back to baseline.
So What’s the Point?
Does that mean going viral is meaningless?
Not at all.
But it has to be positioned properly—with strategy behind the moment.
There’s a huge difference between:
A funny reel that entertains but doesn’t connect…
And a sermon clip or story that stirs something in people’s spirit.
If you go viral, what are you pointing them toward?
What does your page say about who you are?
What kind of content will they see after the viral one?
Because if someone lands on your page and sees nothing but trending sounds and clever edits—nothing about your church’s heart, culture, or values—
they might chuckle…
…and then keep scrolling.
Vision Is.
Here’s what we’re working on with our team:
Sure, we create clips that are shareable.
But we also consistently drip vision.
We showcase:
Our community.
Our mission.
Our unique personality.
Our “why” behind what we do.
So if someone does stumble onto our page because of a viral clip, there’s something for them to grab onto. Something that makes them stop and say:
“Wait… who is this church?”
Because that’s when the real connection happens.
Final Thought:
Virality is a moment.
Vision is momentum.
If your page only wins in moments, it will flatline when the views disappear.
But if your content strategy is rooted in something deeper,
a viral post becomes a bridge, not a blip.
Let’s stop chasing numbers.
Let’s start building trust, consistency, and culture online.
Because views don’t build churches—disciples do.
—George